Being green means making the right choices and doing the right things. Caring for the environment is more than a philosophy, it’s a way of living and acting.

At the Fonds, we have an eco-friendly savings tool that helps promote the protection of lands, green transportation, the fight against climate change and the reduction in greenhouse gases. We also want to reach out to people who live in harmony with nature and contribute to our awareness of these issues.

As for Hooké, they promote a brand of sustainable sports fishing and ethical hunting. They help us discover, thanks to their passion and that of the people around them, the best of what Quebec has to offer. Beyond fish stories, they are promoting Quebec in all its beauty, enormity and fragility.

Together, we believe it’s time things took a turn for the greener. It’s up to all of us to define this change of course and to see how things can be done differently. It’s through our collective choices and actions that we will become more eco-responsible and make a bigger contribution to the well-being of the planet.

Our collaboration with Hooké aims to reach out to people who, as they enjoy nature to the fullest, have also come to understand its fragility. Sustainable development is something we can embody and live and breathe. And that’s why the association between Hooké and the Fonds is a completely natural one!

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