We invented a way to save that cares about the environment
The Fonds has an environmentally responsible savings vehicle that invests fully and concretely in the future of Quebec and Quebecers.
Being green means making the right choices and doing the right things. Caring for the environment is more than a philosophy, it’s a way of living and acting.
At the Fonds, we have an eco-friendly savings tool that helps promote the protection of lands, green transportation, the fight against climate change and the reduction in greenhouse gases. We also want to reach out to people who live in harmony with nature and contribute to our awareness of these issues.
As for Hooké, they promote a brand of sustainable sports fishing and ethical hunting. They help us discover, thanks to their passion and that of the people around them, the best of what Quebec has to offer. Beyond fish stories, they are promoting Quebec in all its beauty, enormity and fragility.
Together, we believe it’s time things took a turn for the greener. It’s up to all of us to define this change of course and to see how things can be done differently. It’s through our collective choices and actions that we will become more eco-responsible and make a bigger contribution to the well-being of the planet.
Our collaboration with Hooké aims to reach out to people who, as they enjoy nature to the fullest, have also come to understand its fragility. Sustainable development is something we can embody and live and breathe. And that’s why the association between Hooké and the Fonds is a completely natural one!

Moving North: stories about the state of nature and our lifestyles
Read the following stories of how Quebecers who have moved north are trying to reduce their environmental footprint and limit climate change.

Travel, tourism, and the environment: stories and stakes
Aware that their activities have environmental consequences, more and more travellers are trying to do their part. Discover two travellers who are getting involved to preserve the environment and the beauty of landscapes the world over.

Green entrepreneurship, or where innovation meets values
A lot of people are making an effort to limit their impact on the environment and entrepreneurs are coming up with numerous initiatives to help them do so.

Turn a passion into a part-time business
Learn about the story of two young people who launched a business by following their passions for the environment and the sustainable development of society.

Taking over the family business: make way for the next generation
Walking in your parents' or grandparents' footsteps by taking over the family business can be quite a challenge, but it can be totally gratifying when you get to put your heart and your values into it.