In order to play a decisive role in society, the Fonds gives preference to sponsorships that fall under the following priority areas:
Environmental protection and the fight against climate change
The Fonds wishes to support organizations that contribute to Québecers' well-being through sustainable development initiatives. Thus, it seeks mutually beneficial partnerships that:
- Encourage sustainable and responsible consumption practices that are eco-friendly, promote social equity, and benefit the local economy
- Raise stakeholders' awareness of the fight against climate change
- Reduce the impact of climate change on people's health and well-being
- Protect and strengthen ecosystems and biodiversity.
Financial literacy and savings awareness
The Fonds wishes to support organizations that encourage Québecers to adopt better savings and personal finance habits, with the ultimate goal of ensuring a comfortable retirement. It gives preference to sponsorships that encourage Québecers to:
- Improve their financial literacy
- Adopt healthy savings habits
- Properly plan their retirement.
Support for women that are victim of domestic violence (President's cause)
The Fonds aims to combat violence against women and raise public awareness of the issue by providing the following:
- Direct assistance to survivors and their children through donations to shelters for women that are victim of domestic violence
- Support for organizations that provide assistance to survivors and work to raise awareness of and prevent domestic violence.