Le BockAle: a non-alcoholic beer trailblazer

The Milkshake: inspired by a New England IPA, in a dessert version

Michael Jean, co-founder and president of Microbrewery Le BockAle

A vision and products that set themselves apart

The co-founder of Microbrewery Le BockAle, Michael Jean, makes no secret of his ambitions: to become a major player in the rapidly growing microbrewery market. The business wishes to offer non-alcoholic beers, having a unique taste, at an affordable price for all Québecers, while developing new markets in Canada and elsewhere. A bet that could be risky at first but was finally very successful at the end of the day.

Grain infusion process in vats to produce beer

Innovation at the center of the operations

Before taking on new markets, Michael and his team had to equip their Drummondville plant with new machinery to automate the production line and develop a pasteurization process to extend the product's shelf-life. Innovation was essential to reach production volumes that would be sufficient to increase distribution and grow the business beyond Québec.

Warehousing space at Microbrewery Le BockAle

"We want to be everywhere and intend to become the most visited tourist plant in Canada"

St-Francois River, Drummondville

A project completed with the help of the Fonds régionaux de solidarité FTQ

Le BockAle was able to rely on the involvement of the Fonds régionaux de solidarité FTQ, which have been investing across Québec for 25 years to help create, maintain and protect jobs and to drive the regional economy with strategic development investments. This year, the Fonds invested $99M in 214 local and regional businesses in the Mauricie and Centre-du-Québec regions, creating slightly over 7,400 direct and indirect jobs.