Montréal, October 10, 2007 – With SMEs facing ever-greater challenges, the Solidarity Fund QFL stands as a vital participant in their growth. This is why the Fund’s new advertising campaign emphasizes the expertise on its investment teams. The campaign is set to be launched on October 11 in Québec’s major daily newspapers and regional weekly papers.
“To remain competitive in the current economic environment, SMEs must be constantly innovating,” says Mario Tremblay, Vice-President of Public Affairs and Communications. “In this new campaign, we wanted to show just how responsive the Fund’s professionals can be to the needs of entrepreneurs. The campaign also underscores one of the Fund’s distinctive qualities, well known by its partners: its human capital.”
The campaign is based on two people meeting, the moment of first contact between a Solidarity Fund QFL professional and an entrepreneur looking for financing and strategic assistance. “So when are we meeting?” is the opener directed at business people. “With this message, we want to show that the Fund is accessible, and encourage entrepreneurs from across Québec to sit down with us and discuss their plans for the future. With $7.2 billion in net assets, the Fund has the capital and all the expertise required to support corporate growth at any stage of development,” concludes Mr. Tremblay.
About the Solidarity Fund QFL With net assets of over $7.2 billion as at May 31, 2007, the Solidarity Fund QFL is a development capital company that through its RRSP channels the savings of Quebecers into investments in all sectors of the economy to help create and maintain jobs and to further Québec's economic growth. The Fund is a partner, either directly or through its network members, in 1,696 companies. It currently has nearly 575,000 shareholders and has helped, on its own or with other financial partners, to create, maintain and protect over 122,000 jobs. For more information, visit
www.fondsftq.com.
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Information:
The following telephone number is provided for the exclusive use of journalists and other media representatives.
Source: Josée Lagacé
Senior Press Relations and Communications Advisor
Solidarity Fund QFL
Telephone: 514-850-4835
Email: jlagace@fondsftq.com