In March 2013, Mr. Charles Crawford, President of Domaine Pinnacle, emerged as the big winner of the 28th Grands Prix du tourisme Desjardins des Cantons-de-l’Est by winning the Tourism Personality of the Year Award. A man of vision, Mr. Crawford founded this family business in 2000, in Frelighsburg, and the Domaine quickly became the world’s largest ice cider producer.
Domaine Pinnacle’s ice cider is world-renowned; many well-known wine critics, chefs and sommeliers have lauded its qualities. And in December 2012, the Domaine was awarded, at the Canadian Wine Awards ceremony, the first, second and third places in the Top Québec Products category for three of its ciders!
Many years of work
“This success is the result of many years of work! In the beginning, we wanted to produce ice cider in Québec; it’s only afterwards that we gauged the international potential of this cider. Over time, we expanded our production with other quality products, and we place a great deal of emphasis on tourism with our boutique, which is greatly appreciated,” explains Mr. Crawford.
A partner company of the Fonds régional de solidarité FTQ Estrie, the Domaine has 96 employees.